When you hear that a company is offering to work “pro bono,” most people think of a one-sided relationship where the client is the only one benefitting from donated services. Sometimes, you might even wonder what the catch is and why people provide services – for free. In the world of billing and timesheets, public relations firms don’t often have the time or ability to take on a pro bono endeavor but we happily “made it work” in the case of Puppy Haven.
Puppy Haven, a boarding and daycare facility for dogs with several locations in the Atlanta area, emailed us a few months ago needing some public relations help for their annual Party for the Paws event. The event would feature pet-friendly vendors, food trucks, a doggy costume contest, raffle drawings and other activities – with all net proceeds being donated to PAWS Atlanta, the oldest no-kill shelter in Georgia.
When Puppy Haven emailed Account Director Wendy Hsiao, it was almost fate – as Wendy’s dog Georgia goes to school at the Puppy Haven Brookhaven location! After consulting the team, the HBI team unanimously decided that yes, we would absolutely help Puppy Haven promote its annual event since it was all for the good of animals! In case you haven’t already checked us out on social media, we’re not exactly shy about how much we love dogs.
In the few months that we worked with Puppy Haven, we were able to provide them with several components for their event. We reached out to Kaitlyn Ross, a reporter for 11 Alive and fellow dog-lover, to serve as the program’s emcee. We also contacted our friends at Atlanta’s Power 96.1FM PK in the Morning team to judge the doggy costume contest.
This has been one of our team’s favorite pro bono projects and while we were able to help Puppy Haven make a difference, we also learned a lot ourselves. Personally, I had a lot of fun learning about what these organizations do. Between Puppy Haven, PAWS Atlanta and the vendors that participated, it was heartwarming to know that so many people cared about these animals and wanted to help find homes for those who need them most. While I am not a dog owner, I am a dog lover and it was amazing to see so many people come together and raise money to keep these dogs happy and healthy. Not only was this event for a great cause, it brought together hundreds of friends and family members, including my own, for an afternoon of fun.
Pro bono work not only helps the client, but it also teaches us how to make a difference in our community and grow our network. Overall, Puppy Haven had over 700 two and four-legged friends attend this year’s Party for the Paws and since its inaugural year, they have raised more than $16,000 for local rescue organizations.
HBI had a blast helping with this event and you can bet we’ll be back for next year’s Party for the Paws to show our support!