Avoiding the Holiday Slump

By: Riley Carney

The holiday season is easily the busiest part of the year – from traveling to shopping to holiday parties; it is easy to feel overwhelmed. However, from a public relations standpoint, the holiday season is the perfect time to maximize opportunities for your company and clients. Below are some tips on how to avoid the holiday slump in the communications industry.

Keep Pitching

Even though November and December are some of the most hectic months of the year, it is a slow time for journalists as they look for stories to cover while many people are away on vacation. Tap into your connections with the media and pitch articles and stories to capitalize on the low news period of the holiday season. The media and audiences love feel-good stories during the holiday season, so now is the time to pitch the amazing things your client or company has done throughout the year.

Build Relationships

Building relationships is one of the key pillars in the communications industry, especially with the media. The best way to create a lasting relationship in this industry is to engage with others content and offer your resources. Be a friendly face and continue reaching out; if your story is not a good fit for one journalist, chances are they will connect you with the right person. Since many people drop off during the holidays, this is the perfect chance to foster new relationships and show your network that you care.

Don’t Focus Solely on the Holidays

One of the biggest fails a PR professional can have during the holiday season is stretching clients’ content to identify with the holidays when there is not a clear connection. Not everything can have a holiday spin, and that is okay. Editorial calendars are already full of gift guides and seasonal activities; it is a refreshing change of pace to hear about other events and news during this time.

Focus on Your Community

This busy season gives public relations professionals the chance to tap into their social media and commit to fostering their community. Stay engaging and focus on personal items to connect with your audience on social media. Share lots of pictures and videos and highlight the best things that happened this past year as a round-up, and don’t forget to thank your followers!

The holiday season is the most wonderful time of year and following these tips will help you have your professional life more on track for the holidays than your personal life!

Design Rush has named Hope-Beckham Inc. as a Top 10 Atlanta Public Relations Firm in Atlanta. Check out https://www.designrush.com/agency/public-relations/georgia/atlanta for more information.

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