OUR LATEST BLOGS
Public Relations in Full Bloom
By: Riley Dernar You’ve probably heard the old saying, “April showers bring May flowers.” It’s the kind of advice your grandma might give when it’s pouring rain and you’re...
Reflections on International Women’s Month
By: Hilary Bumm As International Women’s Month draws to a close, my colleagues and I have found ourselves reflecting on both the incredible progress and the awareness of the...
Sticking to Our Sports Roots
By: Holly Brochmann, Senior Account Director Hope Beckham Espinosa’s work in sports goes all the way back to our founding in 1994, when Bob Hope – the former PR...
The Blessing on Knowing Jimmy Carter
By: Bob Hope, Chairman and Co-Founder I’ve been to dozens of barbecues in my lifetime, but the one on January 15, 1977, was one for the ages. I was...
Enhancing Your Brand in the New Year
By: Mark Meltzer, HBE Executive Vice President As we begin a new year, companies and organizations are setting new goals, looking to achieve more than they did in 2024.As...
Hope Beckham Espinosa Turns 30
This month marks Hope Beckham Espinosa’s 30th anniversary. Much has changed in the last three decades – both in business and in the world. Our founder Bob Hope reflects...
Hispanic Heritage Month Highlights How Hispanics Impact the Culture & Economy of the United States
Each year, the conversation around Hispanic Heritage Month highlights the contributions of Hispanics to the culture and the economy of the United States. However, not many know how significant...
The Importance of a Good PR Plan During the Fall
by Allison Ritter As the leaves change color and the air turns crisp, businesses and organizations must adapt their PR strategies to align with the unique opportunities and challenges...
Public Relations and the Olympic Games
by Riley Carney Dernar With the 2024 Olympics about to start in Paris, I started thinking about how public relations is similar to the Olympics. Both involve strategy, skill,...
HBE gets rolling with a thrilling new client
by Mark Meltzer I’m really excited about a client we’ve just started working with — the World Roller Derby League. This Los Angeles-based league is a startup, but one...
Unleashing Success: Public Relations & Puppy Raising
by Hilary Bumm There are surprising parallels between these seemingly unrelated endeavors. Leash up and explore how PR mirrors the art of raising a puppy. Building Trust In both...
Emojis at Work: Yes or No?
by Holly Brochmann Emojis: You either love ‘em, or you hate ‘em. If you’re indifferent, you probably lean toward the latter category. In this digital era that thrives on...
So, why are we here on earth?
by Bob Hope Every human wants to feel significant and appreciated. But that can sometimes seem like an impossible goal. After all, there are eight billion people on earth,...
Don’t Worry, Be Happy
Why are people so mad? What is causing us to become so firmly planted in our ideas and beliefs that we cannot even engage with someone who may differ...
What to Expect as We Navigate Our Way Through 2024
We have finally made it through the first month of 2024! Now that we have officially kicked-off the new year, let’s take a look at what we can expect...
2023: A Name Change and a Step Forward in Multicultural Communications
By Gina Espinosa-Meltzer We’re looking forward with excitement as we begin our 30th anniversary year. But first, I want to reflect on what was a very eventful 2023. When I...
The Power of Gratitude
By: Allison Ritter Thanksgiving – it’s the time of year when we stop and think about the things we are grateful for – that enrich our lives. Gratitude is...
Picking Out the Right Halloween Costume
By: Riley Carney “Every day is Halloween, isn’t it? For some of us.” — Tim Burton Halloween has always been my favorite holiday. I love the decorations, scary movies,...
Gen Z Brings New Insights to Traditional PR
By: Mariana Lopez Hello! I’m Mariana Lopez, the latest addition to the Hope Beckham Espinosa team. Born in Venezuela, my education took me from India’s UWC international school for...
<strong>As our two-year anniversary arrives, the Hispanic market is more important than ever</strong>
By: Mark Meltzer July 1 is a big day for Hope-Beckham. Two years ago, on July 1, 2021, we merged GPR Global into Hope-Beckham, with Gina Espinosa-Meltzer joining Bob...