OUR LATEST BLOGS
The Importance of a Good PR Plan During the Fall
by Allison Ritter As the leaves change color and the air turns crisp, businesses and organizations must adapt their PR strategies to align with the unique opportunities and challenges...
Public Relations and the Olympic Games
by Riley Carney Dernar With the 2024 Olympics about to start in Paris, I started thinking about how public relations is similar to the Olympics. Both involve strategy, skill,...
HBE gets rolling with a thrilling new client
by Mark Meltzer I’m really excited about a client we’ve just started working with — the World Roller Derby League. This Los Angeles-based league is a startup, but one...
Unleashing Success: Public Relations & Puppy Raising
by Hilary Bumm There are surprising parallels between these seemingly unrelated endeavors. Leash up and explore how PR mirrors the art of raising a puppy. Building Trust In both...
Emojis at Work: Yes or No?
by Holly Brochmann Emojis: You either love ‘em, or you hate ‘em. If you’re indifferent, you probably lean toward the latter category. In this digital era that thrives on...
So, why are we here on earth?
by Bob Hope Every human wants to feel significant and appreciated. But that can sometimes seem like an impossible goal. After all, there are eight billion people on earth,...
Don’t Worry, Be Happy
Why are people so mad? What is causing us to become so firmly planted in our ideas and beliefs that we cannot even engage with someone who may differ...
What to Expect as We Navigate Our Way Through 2024
We have finally made it through the first month of 2024! Now that we have officially kicked-off the new year, let’s take a look at what we can expect...
2023: A Name Change and a Step Forward in Multicultural Communications
By Gina Espinosa-Meltzer We’re looking forward with excitement as we begin our 30th anniversary year. But first, I want to reflect on what was a very eventful 2023. When I...
The Power of Gratitude
By: Allison Ritter Thanksgiving – it’s the time of year when we stop and think about the things we are grateful for – that enrich our lives. Gratitude is...
Picking Out the Right Halloween Costume
By: Riley Carney “Every day is Halloween, isn’t it? For some of us.” — Tim Burton Halloween has always been my favorite holiday. I love the decorations, scary movies,...
Gen Z Brings New Insights to Traditional PR
By: Mariana Lopez Hello! I’m Mariana Lopez, the latest addition to the Hope Beckham Espinosa team. Born in Venezuela, my education took me from India’s UWC international school for...
<strong>As our two-year anniversary arrives, the Hispanic market is more important than ever</strong>
By: Mark Meltzer July 1 is a big day for Hope-Beckham. Two years ago, on July 1, 2021, we merged GPR Global into Hope-Beckham, with Gina Espinosa-Meltzer joining Bob...
Mental Health Awareness Month: Why Kids are the Key for a Mentally Healthier World
By: Holly Brochmann Mental health is a topic I’m always eager to discuss, so when my colleagues at HBI offered me May’s blog post in honor of Mental Health...
April Showers Bring May Flowers… and EVENTS!
By: Hilary Bumm “April showers bring May flowers” is a popular saying used often during the month of April. This is typically the time when the last bit of...
Joy in the Remote Mountains of Honduras
By: Bob Hope Soon after Hurricane Mitch devastated Honduras in 1998, killing 20,000 and destroying much of the tiny country, I was asked to gather food and supplies to...
<strong>2023 is Well Underway…</strong>
By: Victoria Croft Now that the New Year’s glitter has settled, and we are finished eating our heart-shaped Valentine’s chocolates, it’s safe to say that 2023 is off to...
Want to Be a Better People Person? Put Yourself First. Why self-awareness is so important and how you can improve yours
By: Holly Brochmann You’re probably familiar with the term “people skills.” It’s a handy attribute both in life and in the workplace, in our industry especially. Generally, it means...
HAPPY [you in the] New Year
By: Ann Nelson The issue of happiness is often on the nightly news or in the newspaper. Studies show a steady decline in happiness in the United States since...
Connecting with your Audience – Breaking the meta barrier
By: David Tetley Public Relations and brand psychology have come a long way since their start. Small businesses and corporations have always strived to come up with new ways...