COMMUNICATIONS
STRATEGY
MAKING MEANINGFUL CONNECTIONS
30+
YEARS
LEADING PUBLIC RELATIONS
AND COMMUNICATIONS
MEDIA RELATIONS
Media relations is the foundation upon which our agency was established and 30 years later, it remains one of our greatest strengths. Our staff, which includes two former journalists, has the expertise to create succesful pitching programs for local, regional, national, consumer, and trade media across all media platforms.
STRATEGIC NETWORKING AND EXECUTIVE VISIBILITY
Strategic networking with Georgia-based civic/business leaders and corporations is one of the HBE's most sought- after services, as the senior management's influence in the state runs deep. HBE's executive leadership team comprises Bob Hope, Gina Espinosa, and Mark Meltzer, and has connections in the community that exceeded what is typical for a public relations firm. Through these memberships and relationships (that exist on both a professional and personal level), HBE significantly raise the profile of clients – both organizations and individuals – among key stakeholders and target audiences.
EVENT PLANNING
HBE is uniquely equipped with an inhouse event division, and we have planned, executed and publicized all varities of events for numerous clients including hotels, restaurants, sports teams, retail stores, festivals, and nonprofits. Since opening our doors in 1994, we have managed literally hundreds of events from small scale to grand. Example events we have coordinated go all the way back to the '96 Olympic Games and more recently include the late Hank Aaron's 75th and 80th birthday galas; the Peachtree Road Race, and the International Rotary Convention in Atlanta featuring special guest Bill Gates, Ashton Kutcher, and John Cena.
STRATEGIC NETWORKING
AND EXECUTIVE VISIBILITY
COACHING / MEDIA TRAINING
HBE can provide scalabale in-house media training programs as neded for and spokespersons. Training includes coaching, messaging, mock interviews with practicing journalists, and video playback discussion.
CRISIS MANAGEMENT
HBE has a long history of both proactive and reactive crisis work. Among our many strengths are the following attributes that are particularly helpful in a crisis situation: excellent media relationships, expertise in writing and crafting statements/messages, and experience working with legal teams.
COMMUNITY RELATIONS + CORPORATE SOCIAL RESPONSIBILITY
We can work with you to create new community relations/ corporate social responsability programs, or we can help you maximize and execute programs already in place.
COMMUNICATIONS AUDIT
We'll analyze your current communications practices and procedures to help you determine what's working, what's not, and everything in between.
CLIENTS PAST AND PRESENT
WE ARE COMMUNICATORS, STRATEGISTS,
STORYTELLERS AND ARTISTS WHO THRIVE ON INNOVATION
This encompasses our expertise in garnering accolades for media engagement, orchestrating impactful events, executing effective social media marketing initiatives, crafting compelling content marketing campaigns, overseeing corporate reputation with finesse, and orchestrating brand marketing endeavors that leave a lasting emotional impact. HBE can work with you to enhance and maximize your existing visual identity, transition through a rebrand, or we can help you build a new one from from the ground up. We have experience doing all three and will make the process not only painless, but pleasant.
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