HISPANIC SERVICES

CRAFTING STORIES THAT CONNECT

BY THE NUMBERS

WHY MARKETING TO HIPANICS MATTERS

  • There are 65 million (and counting) Hispanics living in the U.S. today
  • There are more than 700,000 Hispanics in metro Atlanta and more than 1 million in Georgia
  • The Hispanic population in metro Atlanta is projected to grow from 12 percent to 21 percent of the population in the next 25 years.
  • Latino purchasing power has surpassed $3 trillion
  • In 2023, Latinos started 36% of new businesses in the U.S.
  • More than 70% of U.S. Hispanics prefer to consume content in English

REACHING THE RAPIDLY GROWING AND CULTURALLY PASSIONATE HISPANIC POPULATION GOES FAR BEYOND SIMPLY TRANSLATING CONTENT INTO SPANISH.

The Hispanic audience in the U.S. is complex, multicultural and segmented within itself – it is not one size fits all. Not only are there multiple subgroups within the Hispanic community, but the characteristics and preferences of these groups are evolving as they are merging into the mainstream.
  • HBE understands the evolution of this dynamic group and the cultural differences that exist between its subgroups.
  • We understand both the culture and the language.
  • We know what works and what doesn’t – which messages resonate, and which ones don’t.

WE KNOW THE PRESS, THE INFLUENCERS, THE CEOS AND EXECUTIVE DIRECTORS, AND WE HAVE CONTACTS AND CONNECTIONS IN KEY HISPANIC MARKETS THROUGHOUT THE U.S., PARTICULARLY ATLANTA, MIAMI AND HOUSTON, AS WELL AS IN MEXICO AND THROUGHOUT LATIN AMERICA.

GET TO KNOW OUR SERVICES

COMMUNICATIONS AUDIT

Assess a company or brand’s communication performance to Hispanic audiences

ASSESSMENT OF THE HISPANIC MARKETPLACE AS IT RELATES TO YOUR PRODUCT OR SERVICE

Hispanic audience purchasing preferences

COMMUNICATIONS STRATEGY AND CAMPAIGN DEVELOPMENT

✓ Identifying your customer base within the Hispanic community, recognizing that it is segmented and multicultural within itself
✓ Determining how to craft messages that will resonate with your customer base
✓ Developing a comprehensive campaign to increase visibility and generate conversions among Hispanic consumers and/or businesses

CONTENT TRANSLATIONS AND PRODUCTION OF MARKETING MATERIALS
WRITING
MEDIA PLACEMENTS
EVENT PRODUCTION AND STRATEGY
BRAND PRESENCE
NEWSLETTER DEVELOPMENT
“MARKETING TO HISPANICS” STAFF PRESENTATION
IDENTIFYING AND SECURING CELEBRITY ENDORSEMENTS, SPOKESPERSONS AND SPEAKERS

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