After its merger with GPR Global, one of the leading Hispanic communications firms in the South, HBE became the only PR agency in Atlanta’s top 20 firms with inhouse bilingual and Hispanic marketing expertise. Former BBC and CNN journalist turned PR pro Gina Espinosa leads this division and manages marketing efforts not only for Hispanic companies, but the rising number of Georgia companies that need to communicate with Hispanic audiences. While population increases among Latinos in the U.S. has been the case for some time, Hispanic audiences are becoming increasingly savvy business owners, consumers, and users of media. The majority are now bilingual or English-language dominant, and their purchasing power has grown exponentially. 

Under Gina’s direction, HBE understands the evolution of this dynamic group and the cultural differences that exist between its multicultural subgroups. We understand both the culture and the language, and that effectively engaging Hispanic audiences goes well beyond simply translating your content into Spanish. We know what works and what doesn’t – which messages resonate, and which ones don’t. We know the press, the influencers, the CEOs and executive directors, and we have contacts and connections in key Hispanic markets throughout the U.S., particularly Atlanta, Miami and Houston, as well as in Mexico and throughout Latin America.