CRAFTING STORIES THAT CONNECT
WHO IS THE LATINO AUDIENCE?
There is a misconception that marketing to the Hispanic audience means translating your material into Spanish and featuring a Latino person in your marketing materials. But the Hispanic audience in the U.S. is complex, multicultural and segmented within itself – it is not one size fits all. Not only are there multiple subgroups within the Hispanic community, but the characteristics and preferences of these groups are evolving as they are merging with the American way of life.
EXAMPLE SUBGROUPS INCLUDE:
The different countries of Latin America, including:
✓ LGBTQ+ Hispanics
WHAT YOU NEED TO KNOW
After its merger with GPR Global, one of the leading Hispanic communications firms in the South, HBE became the only PR agency in Atlanta’s top 20 firms with inhouse bilingual and Hispanic marketing expertise. Former BBC and CNN journalist turned PR pro Gina Espinosa leads this division and manages marketing efforts not only for Hispanic companies, but the rising number of Georgia companies that need to communicate with Hispanic audiences. While population increases among Latinos in the U.S. has been the case for some time, Hispanic audiences are becoming increasingly savvy business owners, consumers, and users of media. The majority are now bilingual or English-language dominant, and their purchasing power has grown exponentially.
Under Gina’s direction, HBE understands the evolution of this dynamic group and the cultural differences that exist between its multicultural subgroups. We understand both the culture and the language, and that effectively engaging Hispanic audiences goes well beyond simply translating your content into Spanish. We know what works and what doesn’t – which messages resonate, and which ones don’t. We know the press, the influencers, the CEOs and executive directors, and we have contacts and connections in key Hispanic markets throughout the U.S., particularly Atlanta, Miami and Houston, as well as in Mexico and throughout Latin America.
ELEVATING YOUR COMPANY PRESENCE
AND AMPLIFYING YOUR IMPACT
TOP 20 PR AGENCY
HBE is the only Atlanta Top 20 PR agency
with an inhouse Hispanic division.
WITH HISPANIC MEDIA
We have excellent relationships with Hispanic media, including CNN en Español, Univision – national and regional affiliates, Telemundo – national and regional affiliates, Mundo Hispanico (MundoNow), Agencia EFE, HispAtlanta, El Nuevo Georgia, El Diario, La Voz de America, and Washington Post en Español.
We are creative storytellers and know how to make
emotional connections with audiences.
We are well-connected with business, civic and philanthropic organizations including the Latin American Association, the Georgia Hispanic Chamber of Commerce, the Latin American Chamber of Commerce, Prospera, Ser Familia, and the HAVE Foundation/Honduras Outreach International
GET TO KNOW OUR SERVICES
AND EXECUTIVE VISIBILITY
CLIENTS PAST AND PRESENT
WE ARE COMMUNICATORS, STRATEGISTS,
STORYTELLERS AND ARTISTS WHO THRIVE ON INNOVATION
This encompasses our expertise in garnering accolades for media engagement, orchestrating impactful events, executing effective social media marketing initiatives, crafting compelling content marketing campaigns, overseeing corporate reputation with finesse, and orchestrating brand marketing endeavors that leave a lasting emotional impact.
"Hope Beckham Espinosa has been the creative force behind our digital campaigns.
Their unique approach has taken our brand to the next level."
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WHAT'S THE LATEST?
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