HISPANIC SERVICES

CRAFTING STORIES THAT CONNECT

PROGRAM HIGHLIGHTS

TOP 20 PR AGENCY

HBE is the only Atlanta Top 20 PR agency
with an inhouse Hispanic division.

EXCELLENT RELATIONSHIPS
WITH HISPANIC MEDIA

We have excellent relationships with Hispanic media, including CNN en Español, Univision – national and regional affiliates, Telemundo – national and regional affiliates, Mundo Hispanico (MundoNow), Agencia EFE, HispAtlanta, El Nuevo Georgia, El Diario, La Voz de America, and Washington Post en Español.

CREATIVE STORYTELLERS

We are creative storytellers and know how to make
emotional connections with audiences.

WHY IT IS IMPORTANT FOR BRANDS TO TALK ABOUT LATINO MARKET

There is a misconception that marketing to the Hispanic audience means translating your material into Spanish and featuring a Latino person in your marketing materials. But the Hispanic audience in the U.S. is complex, multicultural and segmented within itself – it is not one size fits all. Not only are there multiple subgroups within the Hispanic community, but the characteristics and preferences of these groups are evolving as they are merging with the American way of life. 

EXAMPLE SUBGROUPS INCLUDE:

The different countries of Latin America, including:

 ✓ Mexico

 ✓ Argentina

 ✓ Venezuela

 ✓ Ecuador

 ✓ Afro-Hispanics

 ✓ Asian-Hispanics

 ✓ LGBTQ+ Hispanics

 

GET TO KNOW OUR SERVICES

COMMUNICATIONS AUDIT

Assess a company or brand’s communication performance to Hispanic audiences

ASSESSMENT OF THE HISPANIC MARKETPLACE AS IT RELATES TO YOUR PRODUCT OR SERVICE

Hispanic audience purchasing preferences

COMMUNICATIONS STRATEGY AND CAMPAIGN DEVELOPMENT

✓ Identifying your customer base within the Hispanic community, recognizing that it is segmented and multicultural within itself
✓ Determining how to craft messages that will resonate with your customer base
✓ Developing a comprehensive campaign to increase visibility and generate conversions among Hispanic consumers and/or businesses

CONTENT TRANSLATIONS AND PRODUCTION OF MARKETING MATERIALS
WRITING
MEDIA PLACEMENTS
EVENT PRODUCTION AND STRATEGY
BRAND PRESENCE
NEWSLETTER DEVELOPMENT
“MARKETING TO HISPANICS” STAFF PRESENTATION
IDENTIFYING AND SECURING CELEBRITY ENDORSEMENTS, SPOKESPERSONS AND SPEAKERS

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