Hope-Beckham was hired to introduce Blackhall Studios and CEO Ryan Millsap to the Atlanta business community. HBI leveraged its extensive network of business leaders and media contacts to facilitate introductions and placement opportunities for Blackhall Studios.
HBI coordinated with Blackhall Studios to create an engagement plan as a guide for media and community engagement. HBI then conducted an initial assessment of the business community’s knowledge of the film industry. HBI invited Atlanta media to tour the film studio and provided a film industry fact sheet for attendees. HBI built a content calendar for Blackhall Studios and began posting on social media. In addition to this, HBI arranged the Rotary Film Panel. HBI prepared and coordinated the panel members, edited the presentation video, drafted key messages and run-of-show, sent invites to potential attendees, and secured attendance of key media. During the COVID-19 pandemic HBI worked to publicize in Atlanta the offer of Blackhall Studios to provide emergency medical space utilizing its now vast, but quieted studios.