Greenberg Traurig LLP is an international, multi-practice, law firm with approximately 1,900 attorneys worldwide. The firm’s Atlanta office employs more than 100 attorneys who have received national acclamations for their work with global brands and corporations. More than 14 years ago, GT sought the PR expertise of HBI to help elevate the profile of its attorneys and their respective practice areas locally, regionally, nationally and to the legal trade industry.
A primary area of focus in HBI’s PR strategy was executive leadership, especially for the firm’s managing shareholders Ernest Greer and Ted Blum. HBI sought not only traditional media opportunities, but networking and community visibility initiatives for Ernest and Ted. HBI also worked with local and national media to keep a steady flow of Atlanta office mentions in the press – this approach included press releases, proactive pitching, placement of thought leadership columns, commentary on breaking news events and award nominations for both individual attorneys and practice groups. Other activities included maximizing sponsorship opportunities, assisting in coordinating firm events and speech writing.