Under the direction of Account Director Wendy Hsiao, HBI took on promoting Hank Aaron’s building dedication ceremony as a pro bono account. The HBI team needed to publicize and promote the event as both Hank Aaron’s birthday celebration and a moment to solidify Hank’s legacy off the field. With a turnaround time of just three weeks, the HBI team needed to get approved proclamations from both Georgia Governor Kemp and Atlanta Mayor Bottoms, invite top-tier former athletes and business leaders, and secure as much media coverage as possible.