HBI began the project by creating an overall strategy that included inviting notable citizens, coverage in TV, radio, print and online, and brainstorming interesting local media story angles. HBI also began brainstorming event logistics for the opening preview party using site floor plans. HBI compiled a list of notable Brookhaven citizens and civic leaders to invite to the event which included community and business leaders and Brookhaven leadership and residents. In addition, HBI secured logistics for the grand opening party including catering, entertainment, tables/linens, photographer, stage and sound system. This included an extensive shot list for the photographer for social media posts, the Total Wine marketing team and for the local Total Wine team.