What Does Your Candy Craving Say About You?

By: Allison Ritter

I have always loved Halloween with the costumes and spooky decorations, but what I loved the most was the candy! The best part of the night was getting together with my sister and our friends after spending hours of trick or treating and trading candy to make sure we got plenty of our favorite treats. Whether you are a chocolate lover, peanut butter fanatic, chewy candies fan or lollipop kid, we all have our preferred candy and that got me thinking…what does our favorite candy say about our personalities. According to Halloween experts, the type of candy you crave can say a lot about you. Who knew candy could be so powerful.  

Peanut Butter Treats  

Do you prefer the irresistible peanut butter flavored treats? If so, you are probably someone people consider bold. You are confident and have a positive attitude towards life. Your motto is “everything happens for a reason.” You seek out the sunny side in people and “go with the flow” with it comes to the journeys in life.

Fruity Chewy Candies  

You are full of energy and ready to “take on the day.” You are never one to shy away from strangers and are friendly to everyone you meet. Proud of your life’s accomplishments, you never miss the opportunity to tell others about your amazing experiences. Being in social circles is how you thrive and above all, you just want to make everyone happy.

Peanuts and Caramel

If you enjoy this classic candy bar, then you’re a total people pleaser. You love to entertain and always accept new friends with open arms. Your empathy towards others makes you a great friend and you’re always reliable. Your loyalty is unmatched, sometimes maybe to a fault, but you always do the right thing in the end and would do anything for others.

Candy Corn

You either love them or hate them. If you love them, then you likely have a love-hate personality. You are very competitive and have strong feelings towards things you like and things you hate. There is no in-between with you. Honesty and loyalty are two of the top qualities you look for in friends and colleagues. Being #1 is top of mind for you.

Sour Candy

You are an outgoing risk taker and love living on the wild side. You dislike boredom and always have fun in mind. Your friends and colleagues love being around you, even though you are somewhat of a troublemaker. No matter what the challenge is, you are willing to give it a try. Some would even call you artistic, crafty and creative. Above all, you live life to the fullest.

Only Chocolate Please!!

If you prefer milk chocolate, you are a low-maintenance person with an optimistic look on life. You tend to be the wiser of your peers and err on the side of caution. It does not take much to make you happy, but change is not something you like or handle well.

If you prefer dark chocolate, chances are you are classy and sophisticated. You do not “sit on the fence” when making decisions and you tend to “stand your ground” when it comes to your opinions. In the end, you make strong decisions and are full of energy.

Bottom line, there are so many types of Halloween candy and so many types of temperaments. Does your favorite candy match your personality? HAPPY HALLOWEEN!!

Avoiding the Holiday Slump

By: Riley Carney

The holiday season is easily the busiest part of the year – from traveling to shopping to holiday parties; it is easy to feel overwhelmed. However, from a public relations standpoint, the holiday season is the perfect time to maximize opportunities for your company and clients. Below are some tips on how to avoid the holiday slump in the communications industry.

Keep Pitching

Even though November and December are some of the most hectic months of the year, it is a slow time for journalists as they look for stories to cover while many people are away on vacation. Tap into your connections with the media and pitch articles and stories to capitalize on the low news period of the holiday season. The media and audiences love feel-good stories during the holiday season, so now is the time to pitch the amazing things your client or company has done throughout the year.

Build Relationships

Building relationships is one of the key pillars in the communications industry, especially with the media. The best way to create a lasting relationship in this industry is to engage with others content and offer your resources. Be a friendly face and continue reaching out; if your story is not a good fit for one journalist, chances are they will connect you with the right person. Since many people drop off during the holidays, this is the perfect chance to foster new relationships and show your network that you care.

Don’t Focus Solely on the Holidays

One of the biggest fails a PR professional can have during the holiday season is stretching clients’ content to identify with the holidays when there is not a clear connection. Not everything can have a holiday spin, and that is okay. Editorial calendars are already full of gift guides and seasonal activities; it is a refreshing change of pace to hear about other events and news during this time.

Focus on Your Community

This busy season gives public relations professionals the chance to tap into their social media and commit to fostering their community. Stay engaging and focus on personal items to connect with your audience on social media. Share lots of pictures and videos and highlight the best things that happened this past year as a round-up, and don’t forget to thank your followers!

The holiday season is the most wonderful time of year and following these tips will help you have your professional life more on track for the holidays than your personal life!

Design Rush has named Hope-Beckham Inc. as a Top 10 Atlanta Public Relations Firm in Atlanta. Check out https://www.designrush.com/agency/public-relations/georgia/atlanta for more information.